Statista data shows Facebook daily active users as of Q1 2018 More than other social media platforms, Facebook users are from a wide range of demographic groups.adults report that they are Facebook users, with roughly three-quarters being daily active users. Facebook is still the most popular social media platform by 1.5X.

We have no gift of prophecy, but “in numbers we trust”, and numbers confirm the fact that Facebook continues to be the top platform for social media advertisers. If you’re here reading you know: AdEspresso is behind the hard-working fella and against the scaremongerers. Read on for more insights from this massive data set! There is no better time to dig into the details of what makes a Facebook ad successful. The information will help underpin the creation of even more targeted and valuable ads in 2018. While some of our original results have remained constant (the most popular headline is still five words long), a lot has changed. Today - nearly three years later - this has grown more than 20X: we analyzed 752,626 ads! In 2015, we analyzed the text from 37,259 ads from our Facebook ad examples gallery to find out exactly how the best Facebook advertisers are piecing together their ads.

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